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by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value by by Peter Verhezen

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Irresistible Marketing Materials Jeremy Hunt PDF 34300eba2

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by Jeremy Hunt : Irresistible Marketing Materials

ISBN : #0954957016 | Date : 2006-06-16

Description :

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Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 234a0809c

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Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition) PDF




: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

Description :

PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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Consumer Behavior Building Marketing University PDF 256ca9db8

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by Hawkins/Mothersbaugh : Consumer Behavior Building Marketing Strategy for Columbia Southern University

ISBN : #0077339002 | Date : 2010

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Brand Warriors Fiona Gilmore PDF 2a6ff09d3

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Brand Warriors PDF




: Brand Warriors

ISBN : #0006388922 | Date : 1998-10-01

Description :

PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors


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Essentials of Marketing PDF




by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

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Leadership Featured Effective Executive Drucker PDF 8ec2f4bfa

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HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

Description :

PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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Long Term Profitability Management Briefings Executive PDF 7fecc64ae

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Pricing For Long-term Profitability (Management Briefings Executive Series) PDF




by Alan Warner : Pricing For Long-term Profitability (Management Briefings Executive Series)

ISBN : #0273659332 | Date : 2002-07-31

Description :

PDF-dcd84 | Pricing is vital to the profitability of every business yet often those responsible for determining it have had little or no formal guidance in the concepts and techniques that should underpin it. Get it wrong and you may alienate your customers, price yourself out of the market or eat into your profit margins.This briefing takes a business-oriented, cross-functional view to pricing. It examines t… Pricing For Long-term Profitability (Management Briefings Executive Series)


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Pricing For Long-term Profitability (Management Briefings Executive Series) by by Alan Warner

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Why Marketing Women Doesnt Work PDF 81ab9bdfb

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: Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover

ISBN : # | Date : 1705

Description :

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Standardization International Marketing Strategy Successful PDF E24085429

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Standardization in International Marketing strategy: doomed to failure or successful strategy? PDF




by Christina Liessem : Standardization in International Marketing strategy: doomed to failure or successful strategy?

ISBN : #3656852405 | Date : 2015-01-05

Description :

PDF-4b8a3 | Essay from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles rega… Standardization in International Marketing strategy: doomed to failure or successful strategy?


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